Archive: Clinical Trials

How Digital Marketing Helps Clinical Trials Get Better Results from Investigator Sites

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Posted: January 24th, 2018

Learn how to use digital ad campaigns as a safety net for struggling investigator sites.

How Patient Centricity and Digital Technologies Are Improving Clinical Trial Outcomes

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Posted: January 17th, 2018

Patient centricity has become a best practice for clinical trials – here’s how to use digital tech to make it happen.

Clinical Trial Technology Will Continue to Evolve In 2018

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Posted: January 10th, 2018

What will clinical trial tech bring in 2018? Here are some of our predictions.

New Clinical Trial Patient Recruitment Best Practices for 2018

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Posted: January 3rd, 2018

Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.

Understanding Why Patients Drop Out of Clinical Trials

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Posted: December 20th, 2017

Why do so many patients drop out of clinical trials? As it turns out, we can’t fix the ongoing patient retention problem without knowing the answer.

Has the Fully Digital Clinical Trial Finally Arrived?

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Posted: December 13th, 2017

A fully digital clinical trial – where patients can participate from the comfort of their home – seems like a pipe dream. But as it turns out, it might not be.

Patient Centricity: Clinical Trial Buzzword or Best Practice?

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Posted: December 6th, 2017

New technology can improve the clinical trial experience for participants, but are sponsors and CROs on board with patient centricity?

How Pragmatic Clinical Trials Generate Better Data and Outcomes

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Posted: November 29th, 2017

Pragmatic trials offer real-world data on the efficacy of a treatment – and an opportunity to take advantage of new medical technology.

The FDA Just Approved the First Smart Pill – What Does This Mean for Clinical Trials?

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Posted: November 22nd, 2017

Digital pills and other mHealth technologies can improve patient adherence, reduce costs, and shorten enrollment timelines for clinical trials.

Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age

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Posted: November 15th, 2017

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.