Archive: Clinical Trials

A new survey indicates that when it comes to patient engagement in clinical research, there’s still a lot of room for improvement.

As the pace of drug development continues to ramp up, clinical trials can’t depend solely on physician referrals.

Should medical organizations still rely on local advertising agencies to run their digital campaigns?

If rare disease clinical trials want to recruit patients more effectively, they need to embrace innovative digital technologies.

Clinical trials are increasingly relying on digital advertising for patient recruitment – but which platforms are the most effective?

Affordable access to vital healthcare services isn’t a political issue – it’s a basic human right.

Patient nonadherence costs the clinical trial industry millions – but innovative new technologies may be able to help.

Facebook’s large and highly relevant audience make it an ideal platform for digital clinical trial recruitment.

Digital advertising for clinical trial recruitment is a no-brainer – but your degree of success largely depends on the quality of your vendor.

If clinical trials want to see a real reduction in costs, they need to seek out more efficient tools for data collection and sharing.