Archive: Clinical Trials Big Tech’s Growing Interest in Clinical Trial Marketing Author: Posted: June 12th, 2019 Categories: Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial design and strategic digital patient recruitment. Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help. Author: Posted: May 29th, 2019 Categories: Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and CROs meet important deadlines. How One Hospital Is Reaching Rural Patients for Clinical Trial Recruitment Author: Posted: May 22nd, 2019 Categories: Recruiting patients in rural areas can help clinical trials meet enrollment benchmarks while simultaneously providing potentially life-saving treatment to underserved populations. Survey of Huntington’s Disease Patients Indicates Trial Design Should Be More Patient-Centric Author: Posted: May 15th, 2019 Categories: In a recent survey, Huntington’s Disease patients reported they are more likely to participate in patient-centric clinical trials. Here’s how sponsors and CROs can build more convenient and adaptive studies. How Digital Patient Recruitment Can Debunk Clinical Trial Misconceptions Author: Posted: May 8th, 2019 Categories: Myths about the dangers and disadvantages of clinical trials may be limiting patient participation. Here’s how sponsors and CROs can reach patients with the truth. Drastic Attrition in Digital Clinical Trials Points to New Issues with Patient Engagement Author: Posted: May 1st, 2019 Categories: Digital clinical trials are dramatically boosting patient enrollment – now it’s time for sponsors and CROs to focus on retention. Study Shows Patients Are Open to Clinical Trials, But Can’t Find Them Author: Posted: April 24th, 2019 Categories: In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up to sponsors and CROs to engage this untapped audience. Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns Author: Posted: April 10th, 2019 Categories: Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget. Johnson & Johnson Gears Up for Fully Virtual Clinical Trial Author: Posted: April 3rd, 2019 Categories: Johnson & Johnson is teaming up with Apple for an important telemedicine initiative. How will their innovative approach impact the future of clinical trials? Allowing Patients to Use Their Own Words Generates Better Clinical Trial Insights, Study Finds Author: Posted: March 13th, 2019 Categories: A patient-centric approach to clinical trials doesn’t just improve participation – but may also lead to more valuable medical insights.
Archive: Clinical Trials Big Tech’s Growing Interest in Clinical Trial Marketing Author: Posted: June 12th, 2019 Categories: Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial design and strategic digital patient recruitment. Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help. Author: Posted: May 29th, 2019 Categories: Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and CROs meet important deadlines. How One Hospital Is Reaching Rural Patients for Clinical Trial Recruitment Author: Posted: May 22nd, 2019 Categories: Recruiting patients in rural areas can help clinical trials meet enrollment benchmarks while simultaneously providing potentially life-saving treatment to underserved populations. Survey of Huntington’s Disease Patients Indicates Trial Design Should Be More Patient-Centric Author: Posted: May 15th, 2019 Categories: In a recent survey, Huntington’s Disease patients reported they are more likely to participate in patient-centric clinical trials. Here’s how sponsors and CROs can build more convenient and adaptive studies. How Digital Patient Recruitment Can Debunk Clinical Trial Misconceptions Author: Posted: May 8th, 2019 Categories: Myths about the dangers and disadvantages of clinical trials may be limiting patient participation. Here’s how sponsors and CROs can reach patients with the truth. Drastic Attrition in Digital Clinical Trials Points to New Issues with Patient Engagement Author: Posted: May 1st, 2019 Categories: Digital clinical trials are dramatically boosting patient enrollment – now it’s time for sponsors and CROs to focus on retention. Study Shows Patients Are Open to Clinical Trials, But Can’t Find Them Author: Posted: April 24th, 2019 Categories: In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up to sponsors and CROs to engage this untapped audience. Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns Author: Posted: April 10th, 2019 Categories: Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget. Johnson & Johnson Gears Up for Fully Virtual Clinical Trial Author: Posted: April 3rd, 2019 Categories: Johnson & Johnson is teaming up with Apple for an important telemedicine initiative. How will their innovative approach impact the future of clinical trials? Allowing Patients to Use Their Own Words Generates Better Clinical Trial Insights, Study Finds Author: Posted: March 13th, 2019 Categories: A patient-centric approach to clinical trials doesn’t just improve participation – but may also lead to more valuable medical insights.
