Archive: Clinical Trials

Medical marijuana trials are stalled in the US, but here’s how sponsors and CROs can be ready when those trials are finally possible.

The FDA’s new healthcare app takes a patient-centric approach to collecting data for clinical trials.

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical trials.

By incorporating patient feedback and implementing efficient digital marketing strategies, CROs and sponsors can boost clinical trial enrollment.

Too many clinical trials exclude older patients because of difficult recruitment processes or comorbid conditions. But digital marketing can help round out this critical patient segment.

When clinical trials don’t publish, patients don’t get better. Here’s how digital technology, including digital marketing, can help.

A successful clinical trial begins with choosing the right investigator sites. Here’s what to consider when selecting sites – and how digital marketing can help.

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.

New FDA guidelines on electronic health records clear the way for clinical trials to benefit from streamlined patient data.