Archive: eRecruitment

Learn how to use digital ad campaigns as a safety net for struggling investigator sites.

Patient centricity has become a best practice for the clinical trial industry – but how do you go about measuring the return on patient engagement?

Facebook’s advertising platform offers a wide variety of targeting options, many of which are ideally suited for online patient recruitment.

Digital advertising for clinical trial recruitment is a no-brainer – but your degree of success largely depends on the quality of your vendor.

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.

In order to reduce costs while improving enrollment outcomes, clinical trial sponsors need to start thinking outside the box.

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently – could the internet be the solution?

As clinical trial sponsors continue to struggle with effective recruitment, the cost of care is soaring to new heights – here’s how digital advertising can dramatically increase trial enrollment efficiency.

Clinical trials are still struggling to recruit and retain participants, which results not only in staggering costs for trial sponsors, but also prevents patients from gaining access to new treatments and medications – and the solution could be as simple as candidate education.

There is a major disconnect between the number of Americans who say they would participate in a clinical trial and those who actually follow through on that premise. In a June 2013 poll on clinical research, Zogby Analytics and Research!America found that over two-thirds (72%) of the respondents would be likely to participate in a