Archive: Patient Communication

Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.

A new survey indicates that when it comes to patient engagement in clinical research, there’s still a lot of room for improvement.

Patient centricity has become a buzzword in the clinical trial industry – but what does it really mean?

While clinical trials have the potential to significantly improve public health, their impact can be damaged by inferior or absent communication. Ultimately, the most effective forms of communication convey the scientific value of your trial, mobilize community involvement, and continually inform and update all key stakeholders in order to maintain engagement. Let’s take a closer look at

While we are undeniably living in the era of the e-patient, many clinical trial managers remain committed to traditional recruiting methods. Unfortunately, this antiquated approach is not helping struggling enrollment numbers. So what can you do to transform this new breed of healthcare consumer into clinical trial participants? Let’s take a closer look at five

There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to provide information about clinical trials, and, often, doctors failed to share this information with their patients. Today, more and more patients are turning to the Internet rather than doctors for information

From studies in the New England Journal of Medicine to this touching report in the American Medical Association Journal of Ethics, studies continue to show that one of the greatest motivators for patient participation in clinical trials is the individual’s desire to be a part of medical breakthroughs and help improve the healthcare system not

If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug trials are delayed due to lack of enrollment. With enrollment rates continuing to drop even as more clinical trials are being conducted, the imperative is clear: clinical trial coordinators must seek new approaches in order

Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential strategies that might be able to improve the effectiveness of clinical trial recruitment. Many of these newer approaches will involve online marketing strategies that are beginning to post impressive results in other industries.

As a time of reflection, a new year affords clinical trial recruiters the opportunity to look back on what worked well in 2014, and ponder what lies ahead for 2015. Here are some points that will need to be taken into consideration when thinking about strategy changes for the upcoming year: