Archive: Patient Communication Steps for Attracting Patient Participants in Clinical Trials Author: Posted: December 10th, 2014 Categories: Engaging a broad range of participants is an important step for reliable data collection and usable outcomes. Today’s clinical study standards demand more patient participants and longer commitments. The pulse of the industry is reflected by a plethora of articles from professional sources like the Boston Globe, highlighting the fact that the cost of bringing Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It Author: Posted: November 26th, 2014 Categories: Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of recruiting patients for clinical trials; however, dropouts can jeopardize the results of a trial, wasting valuable resources. For example, in “The Prevention and Treatment of Missing Data in Clinical 4 Ways to Raise a Clinical Trial’s Digital Profile Author: tdower Posted: November 13th, 2014 Categories: Recruiting patients for a clinical trial is always a marketer’s first priority. As more and more patients are turning to the Internet for information about their health, the same is true about patients looking to participate in a clinical trial. Steps to Take Before Beginning Clinical Trial Recruitment Author: Posted: October 30th, 2014 Categories: The old saying that “hindsight is better than foresight” may not be the best strategy to follow when it comes to clinical trials. While learning from past mistakes can be helpful, in this case it is far better to look ahead and try to minimize the amount of problems that may occur. Far too much Top 3 Reasons People Participate in Clinical Trials Author: Posted: October 16th, 2014 Categories: One of the biggest challenges clinical trial marketers face is patient recruitment. Whether you are targeting your efforts online or are using more traditional methods of recruitment-or both-it is essential to understand the underlying reasons people sign up for a clinical trial. Identifying these motivating factors will help you to more successfully appeal to potential Promote Your Research Departments, Promote Your Clinical Trial Author: Posted: August 27th, 2014 Categories: The successful marketing of your clinical trial can make or break a product launch. But let’s face it: clinical trials are not always the easiest sell. By focusing on promoting not just your clinical trial, but also your research department and overall “brand,” you gain enhanced opportunities to engage and retain clinical trial participants.
Archive: Patient Communication Steps for Attracting Patient Participants in Clinical Trials Author: Posted: December 10th, 2014 Categories: Engaging a broad range of participants is an important step for reliable data collection and usable outcomes. Today’s clinical study standards demand more patient participants and longer commitments. The pulse of the industry is reflected by a plethora of articles from professional sources like the Boston Globe, highlighting the fact that the cost of bringing Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It Author: Posted: November 26th, 2014 Categories: Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of recruiting patients for clinical trials; however, dropouts can jeopardize the results of a trial, wasting valuable resources. For example, in “The Prevention and Treatment of Missing Data in Clinical 4 Ways to Raise a Clinical Trial’s Digital Profile Author: tdower Posted: November 13th, 2014 Categories: Recruiting patients for a clinical trial is always a marketer’s first priority. As more and more patients are turning to the Internet for information about their health, the same is true about patients looking to participate in a clinical trial. Steps to Take Before Beginning Clinical Trial Recruitment Author: Posted: October 30th, 2014 Categories: The old saying that “hindsight is better than foresight” may not be the best strategy to follow when it comes to clinical trials. While learning from past mistakes can be helpful, in this case it is far better to look ahead and try to minimize the amount of problems that may occur. Far too much Top 3 Reasons People Participate in Clinical Trials Author: Posted: October 16th, 2014 Categories: One of the biggest challenges clinical trial marketers face is patient recruitment. Whether you are targeting your efforts online or are using more traditional methods of recruitment-or both-it is essential to understand the underlying reasons people sign up for a clinical trial. Identifying these motivating factors will help you to more successfully appeal to potential Promote Your Research Departments, Promote Your Clinical Trial Author: Posted: August 27th, 2014 Categories: The successful marketing of your clinical trial can make or break a product launch. But let’s face it: clinical trials are not always the easiest sell. By focusing on promoting not just your clinical trial, but also your research department and overall “brand,” you gain enhanced opportunities to engage and retain clinical trial participants.
