Archive: Patient Engagement

mHealth and Wearables: Improving Clinical Trial Patient Recruitment and Engagement

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Posted: January 11th, 2017

Emerging technologies promise to improve clinical trial efficiency across the board – but whether or not the industry will embrace them remains to be seen.

Shifting Clinical Trial Recruitment Best Practices in 2017

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Posted: January 4th, 2017

Advanced data analytics, improved demographic targeting, and patient engagement initiatives should be top-of-mind for sponsors looking to improve clinical trial efficiency in the coming year. 

Clinical Trial Recruitment and Online Patient Communities

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Posted: October 28th, 2016

How have online patient communities evolved in recent years and how should clinical trial sponsors engage with them?

Clinical Trial Recruitment Success Demands a Patient-First Approach

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Posted: October 20th, 2016

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.

Empowered Patients Demand Better Engagement from Clinical Trials

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Posted: September 6th, 2016

As healthcare consumers take more control of their path to treatment, pharma companies need step up their level of engagement if they want to remain competitive.

Clinical Trial Marketing: 4 Steps for Getting Started on Facebook

Author: tdower
Posted: March 18th, 2015

There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to provide information about clinical trials, and, often, doctors failed to share this information with their patients. Today, more and more patients are turning to the Internet rather than doctors for information

How Recruitment in Clinical Trials Benefits from a Personalized Approach

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Posted: March 4th, 2015

From studies in the New England Journal of Medicine to this touching report in the American Medical Association Journal of Ethics, studies continue to show that one of the greatest motivators for patient participation in clinical trials is the individual’s desire to be a part of medical breakthroughs and help improve the healthcare system not

Is Social Media Part of Your Clinical Trial Recruitment Strategies?

Author: tdower
Posted: February 18th, 2015

If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug trials are delayed due to lack of enrollment. With enrollment rates continuing to drop even as more clinical trials are being conducted, the imperative is clear: clinical trial coordinators must seek new approaches in order

What Is On The Digital Horizon for Clinical Trial Recruitment?

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Posted: January 29th, 2015

Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential strategies that might be able to improve the effectiveness of clinical trial recruitment. Many of these newer approaches will involve online marketing strategies that are beginning to post impressive results in other industries.

Clinical Trial Recruitment Considerations for 2015

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Posted: January 15th, 2015

As a time of reflection, a new year affords clinical trial recruiters the opportunity to look back on what worked well in 2014, and ponder what lies ahead for 2015. Here are some points that will need to be taken into consideration when thinking about strategy changes for the upcoming year: