Archive: Search Engine Marketing

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.

In order to reduce costs while improving enrollment outcomes, clinical trial sponsors need to start thinking outside the box.

Clinical trials have a diversity problem, and it could be having a negative impact on their ability to secure FDA approval. Here’s what you need to know.

As clinical trial sponsors continue to struggle with effective recruitment, the cost of care is soaring to new heights – here’s how digital advertising can dramatically increase trial enrollment efficiency.

The old saying that “hindsight is better than foresight” may not be the best strategy to follow when it comes to clinical trials. While learning from past mistakes can be helpful, in this case it is far better to look ahead and try to minimize the amount of problems that may occur. Far too much

In June of 2005 the National Institute of Mental Health (NIMH) released its “Points to Consider about Recruitment and Retention While Preparing a Clinical Research Study.” While many of the points it outlines are still quite valid, some of the suggestions need to be updated, especially in light of the many incredibly effective digital marketing

An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs and yielding more new pharmaceuticals. The authors urged designers of clinical trials to think outside the box to reduce the various diversity gaps in trial participants and moderate the

Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply because they are unable to enroll a single participant! Furthermore, the article reported on an alarming drop in patient enrollment and retention rates, with more than two-thirds of trial

Patient recruitment and retention are two critical factors in today’s clinical trials. Successful communication that results in a qualified pool of applicants, along with a high rate of participant retention, can lead to useful trial results which can propel a product or prescription medication to the top of the industry. Poorly implemented marketing and recruitment