PPC Patient Recruitment Insights
How Google’s BERT Update Will Impact Clinical Trial Recruitment
Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?
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Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns
Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget.
How to Start a Clinical Trial Paid Search Campaign
Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up…
What Makes Potential Patients Click on Clinical Trial Search Ads?
Learn what makes some clinical trial search ads a flop and others a success.
New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials
Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.
A Beginner’s Guide to PPC for Clinical Trials
Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.
Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?
Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply…