The Most Underutilized Pharma Marketing Audience? Caregivers.
Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.
How Digital Marketing Can Help Clinical Trials Rescue Their Studies
A comprehensive digital marketing plan can be a struggling clinical trial’s lifeline.
Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment
African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients.
Report: Patients Know the Value of Clinical Trials, But Not How to Get Involved
A new study reveals that patients want to participate in clinical trials, but few discuss clinical research with their doctors. Fortunately, digital channels offer sponsors and CROs a direct line to patients searching for treatment options.
For Great Ads, Tap into Patient Motivations for Joining Clinical Trials
Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to build effective ad campaigns.
Choosing a Digital Marketing Agency for Clinical Trial Recruitment
If you have concerns about patient recruitment and retention, the right digital marketing agency can make all the difference in getting your clinical trial off the ground.
Patients Report Lack of Awareness, Inconvenience as Barriers to Clinical Trial Participation
By incorporating patient feedback and implementing efficient digital marketing strategies, CROs and sponsors can boost clinical trial enrollment.
How Digital Marketing Can Help Clinical Trials Publish Faster
When clinical trials don’t publish, patients don’t get better. Here’s how digital technology, including digital marketing, can help.
How to Recruit Millennial Patients for Clinical Trials
For clinical trials looking to enroll Millennial patients, digital marketing is now a non-negotiable requirement.
