Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial
The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising vendors have different degrees of experience when it comes to patient recruitment, clinical trials, and the field of healthcare in general, but finding a vendor with the proven […]
Are Wearables the Future of Clinical Trials?
The wearables market will be worth a whopping $12.6 billion by the year 2018, according to Statista. With the FDA now granting approval to wearable devices for use in clinical trials, this begs the question: what potential do wearables have to impact the clinical trial process? While the answer is simple (“profound”), the reality is more […]
How Wearable Technology is Revolutionizing Clinical Trials
From Fitbit to the Apple Watch, there is no denying that wearable technology has gone mainstream. Some market experts estimate that over the next 10 years, the wearable technology industry will explode from $20 billion in 2015 to $70 billion in 2025. With consumer demand for wearable technology in high gear and the industry’s ability to […]
A Call to Action: Older Patients and Clinical Trials
A 2013 poll conducted by Research!America shows that while 76 percent of Americans feel that clinical research is important, only 16 percent of Americans report that they or another member of their family have participated in a clinical trial. While clinical trial enrollment is a challenge across all demographics, many clinical trial investigators struggle with […]
5 Things to Know About Recruiting E-Patients for Your Clinical Trial
While we are undeniably living in the era of the e-patient, many clinical trial managers remain committed to traditional recruiting methods. Unfortunately, this antiquated approach is not helping struggling enrollment numbers. So what can you do to transform this new breed of healthcare consumer into clinical trial participants? Let’s take a closer look at five […]
Clinical Trial Marketing: 4 Steps for Getting Started on Facebook
There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to provide information about clinical trials, and, often, doctors failed to share this information with their patients. Today, more and more patients are turning to the Internet rather than doctors for information […]
How Recruitment in Clinical Trials Benefits from a Personalized Approach
From studies in the New England Journal of Medicine to this touching report in the American Medical Association Journal of Ethics, studies continue to show that one of the greatest motivators for patient participation in clinical trials is the individual’s desire to be a part of medical breakthroughs and help improve the healthcare system not […]
Is Social Media Part of Your Clinical Trial Recruitment Strategies?
If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug trials are delayed due to lack of enrollment. With enrollment rates continuing to drop even as more clinical trials are being conducted, the imperative is clear: clinical trial coordinators must seek new approaches in order […]
What Is On The Digital Horizon for Clinical Trial Recruitment?
Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential strategies that might be able to improve the effectiveness of clinical trial recruitment. Many of these newer approaches will involve online marketing strategies that are beginning to post impressive results in other industries. […]
