Clinical Trials Are Partnering With Uber and Lyft to Improve Patient Engagement
In order to improve patient enrollment, clinical trials are teaming up with ride sharing services to alleviate transportation-related issues.
Clinical Trials Have an Awareness Problem – Here’s What We Can Do About It
The majority of patients today are either unaware or misinformed when it comes to clinical trials – it’s time for the industry to level-up its education and engagment efforts.
Will the Clinical Trial Industry Embrace Cloud Technology?
Major pharmaceutical companies are beginning to leverage eHealth and cloud technologies in order to improve trial efficiency and reduce costs.
mHealth and Wearables: Improving Clinical Trial Patient Recruitment and Engagement
Emerging technologies promise to improve clinical trial efficiency across the board – but whether or not the industry will embrace them remains to be seen.
Shifting Clinical Trial Recruitment Best Practices in 2017
Advanced data analytics, improved demographic targeting, and patient engagement initiatives should be top-of-mind for sponsors looking to improve clinical trial efficiency in the coming year.
Clinical Trial Recruitment and Online Patient Communities
How have online patient communities evolved in recent years and how should clinical trial sponsors engage with them?
Clinical Trial Recruitment Success Demands a Patient-First Approach
In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.
Empowered Patients Demand Better Engagement from Clinical Trials
As healthcare consumers take more control of their path to treatment, pharma companies need step up their level of engagement if they want to remain competitive.
Clinical Trial Marketing: 4 Steps for Getting Started on Facebook
There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to provide information about clinical trials, and, often, doctors failed to share this information with their patients. Today, more and more patients are turning to the Internet rather than doctors for information […]
