Clinical Trials Are Partnering With Uber and Lyft to Improve Patient Engagement
In order to improve patient enrollment, clinical trials are teaming up with ride sharing services to alleviate transportation-related issues.
Will the Clinical Trial Industry Embrace Cloud Technology?
Major pharmaceutical companies are beginning to leverage eHealth and cloud technologies in order to improve trial efficiency and reduce costs.
New Tufts Research Explores Barriers to Clinical Trial Recruitment Success
Dwindling physician referrals for clinical trials is just one small piece of a much larger issue.
Shifting Clinical Trial Recruitment Best Practices in 2017
Advanced data analytics, improved demographic targeting, and patient engagement initiatives should be top-of-mind for sponsors looking to improve clinical trial efficiency in the coming year.
How Clinical Trials Can Leverage Digital Advertising to Recruit Rare Disease Patients More Effectively
With clinical trial costs on the rise and participant recruitment and retention at an all-time low, it’s time for trial recruiters to embrace new solutions.
Why Digital Marketing is an ROI Life-Saver for Clinical Trials
Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.
Clinical Trial Recruitment and Online Patient Communities
How have online patient communities evolved in recent years and how should clinical trial sponsors engage with them?
Using Facebook for Clinical Trial Recruitment
Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.
Key Considerations for Clinical Trials Submitting Digital Recruitment Content for IRB Approval
Clinical trial sponsors know that any direct-to-patient advertising must secure IRB approval – but what does this mean in the digital age?
