Clinical Trial Recruitment Patient Recruitment Insights

All Recruitment Insights

How to Create a Personalized Experience for Clinical Trial Patients

August 7th, 2019

The most effective clinical trials combine virtual elements with onsite visits, giving patients the power to customize their own experiences.

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Microsoft Thinks AI Could Solve Clinical Trial Recruitment Problems

July 3rd, 2019

By matching eligible patients with clinical trials, Microsoft’s new AI bot may help address long-standing recruitment challenges.

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Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad?

June 19th, 2019

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard of patient recruitment.

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How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones

June 5th, 2019

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical trial patients.

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Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help.

May 29th, 2019

Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and CROs meet important deadlines.

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How One Hospital Is Reaching Rural Patients for Clinical Trial Recruitment

May 22nd, 2019

Recruiting patients in rural areas can help clinical trials meet enrollment benchmarks while simultaneously providing potentially life-saving treatment to underserved populations.

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Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns

April 10th, 2019

Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget.

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Could Content Marketing Be the Key to Increasing Clinical Trial Enrollment?

March 27th, 2019

Clinical trials have yet to fully embrace content marketing, but a well-executed strategy can make all the difference in patient recruitment.

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Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials

February 27th, 2019

As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure patients that they will…

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Keep Clinical Trial Patients Engaged from Recruitment to Enrollment

February 13th, 2019

Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.

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