Archive: Digital Patient Recruitment

A Guide to Patient Outreach for Heart Disease Clinical Trials

Author: tdower
Posted: February 19th, 2020

In honor of American Heart Month, let’s take a look at how sponsors and CROs can optimize patient outreach strategies and boost recruitment for heart disease clinical trials. 

5 Trends for Digital Patient Outreach in 2020

Author: tdower
Posted: January 22nd, 2020

In 2020, sponsors and CROs should expect to focus on content marketing, caregiver engagement, and new models of clinical trial patient recruitment.

How to Boost Clinical Trial Recruitment with Long Tail Keywords

Posted: December 17th, 2019

Using the right long tail keywords can help sponsors and CROs drive clinical trial recruitment initiatives.

In Honor of World AIDS Day, Here’s How Clinical Trials Can Advance HIV Research

Posted: November 27th, 2019

Sponsors and CROs can support individuals impacted by HIV/AIDs by connecting HIV patients with potentially life-changing clinical trials.

Digital Marketing Strategies for Recruiting Patients for Alzheimer’s Clinical Trials

Posted: September 25th, 2019

As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s patients for clinical trials.

Should Clinical Trials Advertise on Podcasts?

Posted: September 11th, 2019

Podcast advertising represents an opportunity for clinical trials to connect with a dedicated and engaged listener base.

Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad?

Posted: June 19th, 2019

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard of patient recruitment.

How Digital Patient Recruitment Can Debunk Clinical Trial Misconceptions

Posted: May 8th, 2019

Myths about the dangers and disadvantages of clinical trials may be limiting patient participation. Here’s how sponsors and CROs can reach patients with the truth.

Choosing the Right Investigator Sites is Key to Patient Recruitment

Author: tdower
Posted: August 15th, 2018

A successful clinical trial begins with choosing the right investigator sites. Here’s what to consider when selecting sites – and how digital marketing can help.

Don’t Think You Need Digital Marketing for Patient Recruitment?

Posted: May 9th, 2018

Sponsors and CROs without a digital marketing strategy risk missing crucial patient recruitment benchmarks.