Archive: eRecruitment

In January 2015 a Forbes Pharma and Healthcare contributor posted an article asking the burning question, “How Can We Encourage Participation in Clinical Trials?” In it, author Judy Stone sited many of the statistics which have become all too familiar to those involved in clinical trial marketing today – lack of physician support, astonishingly low

The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising vendors have different degrees of experience when it comes to patient recruitment, clinical trials, and the field of healthcare in general, but finding a vendor with the proven

Is your clinical trial website doing everything it can be doing to maximize patient recruitment? If it’s like the majority of sites, the answer is probably “no.” But you don’t have to settle for so-so when it comes to building a clinical trial website that not only reaches more potential participants, but also yields significantly

From Fitbit to the Apple Watch, there is no denying that wearable technology has gone mainstream. Some market experts estimate that over the next 10 years, the wearable technology industry will explode from $20 billion in 2015 to $70 billion in 2025. With consumer demand for wearable technology in high gear and the industry’s ability to

A 2013 poll conducted by Research!America shows that while 76 percent of Americans feel that clinical research is important, only 16 percent of Americans report that they or another member of their family have participated in a clinical trial. While clinical trial enrollment is a challenge across all demographics, many clinical trial investigators struggle with