Archive: Google Adwords

New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials

Author: tdower
Posted: October 31st, 2018

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

A Beginner’s Guide to PPC for Clinical Trials

Author: tdower
Posted: August 8th, 2018

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.

Digital Advertising Generates High-Quality Patient Leads for Clinical Trial Recruitment

Posted: June 27th, 2018

Patients are going online to search for treatment options – here’s how clinical trials can use digital marketing to reach them.

Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age

Posted: November 15th, 2017

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

How to Recruit Millennial Patients for Clinical Trials

Posted: October 4th, 2017

For clinical trials looking to enroll Millennial patients, digital marketing is now a non-negotiable requirement.

Factoring Socioeconomic and Cultural Considerations Into Clinical Trial Recruitment Strategies

Posted: August 30th, 2017

In order to bolster clinical trial diversity, we first have to understand the existing barriers that prevent it.

Overcoming Clinical Trial Recruitment Obstacles With Digital Advertising

Posted: April 12th, 2017

As patients become increasingly empowered, sponsors and CROs need to update their recruitment tactics accordingly.