Archive: Medical PPC

Why Digital Ads Are a Game Changer for Clinical Trial Enrollment Efficiency

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Posted: June 22nd, 2016

As clinical trial sponsors continue to struggle with effective recruitment, the cost of care is soaring to new heights – here’s how digital advertising can dramatically increase trial enrollment efficiency.

Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)

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Posted: February 17th, 2016

CROs and patient coordinators must be able to quickly and affordably find qualified clinical trial participants. Paid digital ads offer a uniquely effective opportunity to reach a highly targeted and qualified audience.

Steps to Take Before Beginning Clinical Trial Recruitment

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Posted: October 30th, 2014

The old saying that “hindsight is better than foresight” may not be the best strategy to follow when it comes to clinical trials. While learning from past mistakes can be helpful, in this case it is far better to look ahead and try to minimize the amount of problems that may occur. Far too much