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How Google’s BERT Update Will Impact Clinical Trial Recruitment

December 19th, 2019

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

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Digital Marketing Strategies for Recruiting Patients for Alzheimer’s Clinical Trials

September 25th, 2019

As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s patients for clinical trials.

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What Makes Potential Patients Click on Clinical Trial Search Ads?

January 9th, 2019

Learn what makes some clinical trial search ads a flop and others a success.

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Use Search and Social Media Ads to Recruit Patients for Rare Disease Clinical Trials

November 7th, 2018

Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is…

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For Great Ads, Tap into Patient Motivations for Joining Clinical Trials

October 10th, 2018

Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors…

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The Clinical Trial’s Guide to Responsive Search Ads

October 3rd, 2018

The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.

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A Beginner’s Guide to PPC for Clinical Trials

August 8th, 2018

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.

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