Patients Report Lack of Awareness, Inconvenience as Barriers to Clinical Trial Participation
By incorporating patient feedback and implementing efficient digital marketing strategies, CROs and sponsors can boost clinical trial enrollment.
Why Age Diversity Matters in Clinical Trials
Too many clinical trials exclude older patients because of difficult recruitment processes or comorbid conditions. But digital marketing can help round out this critical patient segment.
How Digital Marketing Can Help Clinical Trials Publish Faster
When clinical trials don’t publish, patients don’t get better. Here’s how digital technology, including digital marketing, can help.
Choosing the Right Investigator Sites is Key to Patient Recruitment
A successful clinical trial begins with choosing the right investigator sites. Here’s what to consider when selecting sites – and how digital marketing can help.
A Beginner’s Guide to PPC for Clinical Trials
Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.
FDA Finalizes Guidelines on Using EHRs in Clinical Trials
New FDA guidelines on electronic health records clear the way for clinical trials to benefit from streamlined patient data.
The Path to Making Clinical Trials More Patient-Centric
By incorporating features like wearables, at-home visits, and ride sharing services, trials can increase patient recruitment and retention.
It’s Time for Clearer Data Standards in Clinical Trials
The way clinical trials use patient data is rapidly changing, revealing a need for increased privacy regulations and standardization across the industry.
Digital Advertising Generates High-Quality Patient Leads for Clinical Trial Recruitment
Patients are going online to search for treatment options – here’s how clinical trials can use digital marketing to reach them.
