Clinical Trial Marketing Patient Recruitment Insights

The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.

If you have concerns about patient recruitment and retention, the right digital marketing agency can make all the difference in getting your clinical trial off the…

Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to…

When clinical trials don’t publish, patients don’t get better. Here’s how digital technology, including digital marketing, can help.

Sponsors and CROs without a digital marketing strategy risk missing crucial patient recruitment benchmarks.

Though patients are interested in clinical research, their doctors aren’t talking about clinical trials. Here’s how CROs and sponsors can continue to tap into patient interest.

Clinical trials often exclude patients over 70 years old from participating. Why has this become a trend, and what does it mean for the efficacy of…

  Effective clinical trials rely on diverse patient populations. So why are minority participants consistently underrepresented?

AI’s success in boosting clinical trial enrollment for breast cancer studies shows that a tech-forward patient recruitment strategy works.

Why do so many patients drop out of clinical trials? As it turns out, we can’t fix the ongoing patient retention problem without knowing the answer.