Archive: Facebook Advertising

Facebook’s Health Support Groups Can Improve Clinical Trial Outreach

Posted: November 12th, 2019

Facebook support groups can help sponsors and CROs recruit new patients and increase clinical trial engagement.

Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials

Posted: November 21st, 2018

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps.

Building a Facebook Ad for Clinical Trials, Part II: Design for Success

Author: tdower
Posted: October 17th, 2018

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

Are Global Clinical Trials Realistic?

Author: tdower
Posted: September 26th, 2018

As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical trials.

How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing

Author: tdower
Posted: September 5th, 2018

Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients.

Social Media and Clinical Trial Recruitment – New Insights and Best Practices

Posted: March 7th, 2018

Clinical trials are increasingly relying on social media as a patient recruitment engine – but are they utilizing it correctly?

Building a Facebook Ad for Clinical Trials: A Practical, Step-by-Step Guide

Posted: February 21st, 2018

It’s no secret that Facebook is a powerful clinical trial recruitment engine – here’s what you need to know to design and launch your first campaign.

New Study Highlights Pros and Cons of Using Social Media for Clinical Trial Recruitment

Posted: January 31st, 2018

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.

Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age

Posted: November 15th, 2017

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

Answering Questions Surrounding Social Media and Patient Recruitment for Clinical Trials

Posted: October 25th, 2017

Learn why social media is such a powerful patient recruitment engine for clinical trials.