Facebook Advertising Patient Recruitment Insights

For clinical trials looking to enroll Millennial patients, digital marketing is now a non-negotiable requirement.

In order to bolster clinical trial diversity, we first have to understand the existing barriers that prevent it.

This infographic highlights some of Facebook’s key features and functions that make it so ideally suited for clinical trial recruitment.

Facebook’s advertising platform offers a wide variety of targeting options, many of which are ideally suited for online patient recruitment.

Facebook’s large and highly relevant audience make it an ideal platform for digital clinical trial recruitment.