Healthcare Marketing Patient Recruitment Insights

Clinical Trial Marketing, Digital Marketing, Healthcare Marketing, Wearable Technology

Are Wearables the Future of Clinical Trials?

June 23rd, 2015

The wearables market will be worth a whopping $12.6 billion by the year 2018, according to Statista. With the FDA now granting approval to wearable devices…

Clinical Trial Marketing, Clinical Trial Participation, Clinical Trial Recruitment, Digital Marketing, Healthcare Marketing, Patient Communication, Patient Enrollment, patient recruitment, Social Media

5 Things to Know About Recruiting E-Patients for Your Clinical Trial

April 1st, 2015

While we are undeniably living in the era of the e-patient, many clinical trial managers remain committed to traditional recruiting methods. Unfortunately, this antiquated approach is…

Clinical Trial Marketing, Clinical Trial Recruitment, Digital Marketing, Healthcare Marketing, Patient Communication, Patient Engagement, patient recruitment, Social Media

Is Social Media Part of Your Clinical Trial Recruitment Strategies?

February 18th, 2015

If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug trials are delayed due to lack…

Clinical Trial Marketing, Clinical Trial Participation, Clinical Trial Recruitment, Digital Marketing, Healthcare Marketing, Patient Communication, Patient Engagement

What Is On The Digital Horizon for Clinical Trial Recruitment?

January 29th, 2015

Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential strategies that might be…

Clinical Trial Marketing, Clinical Trial Recruitment, Healthcare Marketing, Patient Communication, Patient Engagement

Promote Your Research Departments, Promote Your Clinical Trial

August 27th, 2014

The successful marketing of your clinical trial can make or break a product launch. But let’s face it: clinical trials are not always the easiest sell….

Clinical Trial Marketing, Clinical Trial Recruitment, Customer Engagement, Healthcare Marketing, Online Marketing, Patient Engagement, patient recruitment

Holding Down Costs for Clinical Trial Recruitment

June 25th, 2014

The costs of patient recruitment and retention are often under-recognized when budgeting for clinical trials. In an article published in International Pharmaceutical Industry in February 2013,…