Patient Engagement Patient Recruitment Insights

All Recruitment Insights

Clinical Trial Marketing, Clinical Trial Recruitment, Community Outreach, Digital Marketing, Patient Engagement, Search Engine Marketing, Search Engine Optimization, SEM Strategies, Social Media

Updating NIMH’s Points to Consider for Clinical Trial Recruitment

September 24th, 2014

In June of 2005 the National Institute of Mental Health (NIMH) released its “Points to Consider about Recruitment and Retention While Preparing a Clinical Research Study.”…

Clinical Trial Marketing, Clinical Trial Recruitment, Patient Engagement, patient recruitment, Search Engine Marketing, Search Engine Optimization

Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment

September 17th, 2014

An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs…

Clinical Trial Marketing, Clinical Trial Recruitment, Healthcare Marketing, Patient Communication, Patient Engagement

Promote Your Research Departments, Promote Your Clinical Trial

August 27th, 2014

The successful marketing of your clinical trial can make or break a product launch. But let’s face it: clinical trials are not always the easiest sell….

Clinical Trial Marketing, Clinical Trial Recruitment, Patient Engagement, patient recruitment

3 Ways to Keep Patients Engaged During Long-term Clinical Trials

July 30th, 2014

The process of bringing a drug to market can be a very long journey. According to the American Cancer Society, it takes about eight years on…

Clinical Trial Marketing, Clinical Trial Recruitment, Digital Marketing, Patient Engagement, patient recruitment

Creating the Ultimate App for Your Clinical Trial

July 3rd, 2014

Mobile devices are rapidly changing the way people seek information. In fact, in February 2014, more Americans used smartphones and tablet apps to access the Internet than…

Clinical Trial Marketing, Clinical Trial Recruitment, Customer Engagement, Healthcare Marketing, Online Marketing, Patient Engagement, patient recruitment

Holding Down Costs for Clinical Trial Recruitment

June 25th, 2014

The costs of patient recruitment and retention are often under-recognized when budgeting for clinical trials. In an article published in International Pharmaceutical Industry in February 2013,…

Clinical Trial Marketing, Clinical Trial Recruitment, Customer Engagement, Digital Marketing, Patient Engagement, patient recruitment, Search Engine Optimization

4 Challenges of Clinical Trial Recruitment and How to Overcome Them

June 18th, 2014

Patient recruitment and retention are two critical factors in today’s clinical trials. Successful communication that results in a qualified pool of applicants, along with a high…

Clinical Trial Marketing, Clinical Trial Recruitment, Patient Engagement, patient recruitment

Lessons to Be Learned for Clinical Trials

May 22nd, 2014

FHI 360 , a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions, published a Communications Handbook for…

Clinical Trial Marketing, Clinical Trial Recruitment, online medical marketing, Patient Engagement, patient recruitment

Avoid These Top Three Mistakes in Clinical Trial Marketing

May 14th, 2014

Clinical trial marketing is a very important component in successfully bringing a new medical device or pharmaceutical product to market. Business revenue and reputation both ride…

Patient Engagement Patient Recruitment Insights

Topics: