patient recruitment Patient Recruitment Insights
How Digital Marketing Helps Clinical Trials Get Better Results from Investigator Sites
Learn how to use digital ad campaigns as a safety net for struggling investigator sites.
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Understanding Why Patients Drop Out of Clinical Trials
Why do so many patients drop out of clinical trials? As it turns out, we can’t fix the ongoing patient retention problem without knowing the answer.
Patient Centricity: Clinical Trial Buzzword or Best Practice?
New technology can improve the clinical trial experience for participants, but are sponsors and CROs on board with patient centricity?
How Pragmatic Clinical Trials Generate Better Data and Outcomes
Pragmatic trials offer real-world data on the efficacy of a treatment – and an opportunity to take advantage of new medical technology.
Microsoft Wants to Use Digital Technology to Improve Clinical Trial Efficiency
Another tech giant is entering the clinical trial market with the hopes of accelerating the drug development process.
Answering Questions Surrounding Social Media and Patient Recruitment for Clinical Trials
Learn why social media is such a powerful patient recruitment engine for clinical trials.
How to Recruit Millennial Patients for Clinical Trials
For clinical trials looking to enroll Millennial patients, digital marketing is now a non-negotiable requirement.
How Digital Advertising Helps Clinical Trials Recruit Elderly Patients
The clinical trial community still believes that older patients aren’t online – here are some facts and figures to help dispel that myth.
New Study Reveals Reason for Lack of Minority Participation in Clinical Trials
What’s the largest barrier to clinical trial participation for minority patients? You might be surprised.
How Digital Marketing Lowers Clinical Trial Recruitment Costs
Clinical trial costs are skyrocketing with no end in sight – is digital marketing the solution?