Patient Communication Patient Recruitment Insights

Clinical Trial Marketing, Clinical Trial Participation, Clinical Trial Recruitment, Digital Marketing, Digital Medical Marketing, Patient Communication, Patient Engagement, Social Media

Steps for Attracting Patient Participants in Clinical Trials

December 10th, 2014

Engaging a broad range of participants is an important step for reliable data collection and usable outcomes. Today’s clinical study standards demand more patient participants and…

Clinical Trial Marketing, Clinical Trial Participation, Clinical Trial Recruitment, Digital Marketing, Digital Medical Marketing, Patient Communication, Patient Engagement, patient recruitment

Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It

November 26th, 2014

Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of…

Clinical Trial Marketing, Clinical Trial Recruitment, Digital Marketing, Patient Communication, Patient Engagement, patient recruitment

4 Ways to Raise a Clinical Trial’s Digital Profile

November 13th, 2014

Recruiting patients for a clinical trial is always a marketer’s first priority. As more and more patients are turning to the Internet for information about their…

Clinical Trial Marketing, Clinical Trial Recruitment, Digital Marketing, Medical PPC, Patient Communication, Search Engine Optimization, Social Media

Steps to Take Before Beginning Clinical Trial Recruitment

October 30th, 2014

The old saying that “hindsight is better than foresight” may not be the best strategy to follow when it comes to clinical trials. While learning from…

Clinical Trial Marketing, Clinical Trial Recruitment, Medical Marketing, Patient Communication, Patient Engagement, Physician Communication

Top 3 Reasons People Participate in Clinical Trials

October 16th, 2014

One of the biggest challenges clinical trial marketers face is patient recruitment. Whether you are targeting your efforts online or are using more traditional methods of…

Clinical Trial Marketing, Clinical Trial Recruitment, Healthcare Marketing, Patient Communication, Patient Engagement

Promote Your Research Departments, Promote Your Clinical Trial

August 27th, 2014

The successful marketing of your clinical trial can make or break a product launch. But let’s face it: clinical trials are not always the easiest sell….